KRIVA Eyewear
KRIVA a modern eyewear brand redefining everyday sunglasses for you to stand out!
The problem
The eyewear market is often divided between expensive luxury brands and generic mass-market products. Young consumers want something distinctive, stylish, and expressive without paying luxury prices. KRIVA bridges that gap by offering statement making eyewear at accessible prices.
Why it exists
KRIVA was created from the belief that sunglasses should be more than just an accessory, they should reflect personality. We saw an opportunity to build a brand that combines distinctive designs, accessible pricing, and a strong identity for young consumers who want to stand out.
Vision / purpose
Our vision is to build KRIVA into a recognised eyewear and lifestyle brand that encourages individuality and self-expression. Starting in India, we aim to create a community around the idea of seeing the world differently, one statement at a time.